India Hicks
BRAND EXPRESSION
VISUAL IDENTITY
PHOTO & VIDEO Art direction
ECOMMERCE Design
CATALOG DESIGN
SOCIAL MEDIA CONTENT
The island-dwelling British entrepreneur who built a licensing empire on her Bahamas-meets-London lifestyle, founded a new company designed to help empower women on their own terms.
The India Hicks brand offered a luxury line of all natural skincare/body/bath/fragrance along with premium jewelry/bags/accessories and home products. Sold online and through 1,800 India Hicks Style Ambassadors. Private/VC held.
Successes
Worked directly with India Hicks, founder and executive creative director to define and execute the brand look and feel across multiple sales channels - direct mail, website, email, print catalogue, social media.
Responsible for brand photography and design of marketing materials.
Led the marketing design team through 4 years of seasonal e-commerce campaigns which included emails, social media assets, digital and press printed catalogues, and direct mailers.
Established brand standards and brand guide for use by India Hicks brand ambassadors.
SEASONAL CampaignS
